Half of every paid pack on MemberVIP closes at R$ 50 — about US$ 9 — and the band where most of the money happens runs from R$ 30 to R$ 80. If you are pricing at the floor because you believe an expensive pack does not sell, the data says the opposite, and it says what that belief is costing you.
What closes: half of paid sales at R$ 50; central band R$ 30 to R$ 80.
What gets listed: 226 packs published by 47 creators, median R$ 37.40.
Per sale: pack R$ 50 vs subscription R$ 29.90 (paid medians).
100% real transactions — money actually paid, not survey intent. The base that transacted is Brazilian, so the figures are in reais; what carries across markets is the ratio.
The price you list is not the price that closes
Listed packs sit at a median of R$ 37.40. Packs that actually get paid sit at R$ 50 — about 35% higher. Same base, same day, and the distance between the two is the finding: the cheap pack is not the one that sells most. It is only the one that gets listed most.
That dismantles the most repeated rule of thumb in this market — that packs are a volume product and therefore have to be cheap. Pricing at the floor puts you in competition with material that already circulates for free. Pricing in the middle of the band sells what the fan cannot find anywhere else, and that is the sale that shows up in your balance.
A pack is worth more per sale than a subscription
Median paid pack: R$ 50. Median paid subscription: R$ 29.90. Per sale the pack brings in about two thirds more. The subscription still wins on the total — it returns every month, which is what makes it the base of your revenue — but the pack is the single largest amount that lands at once, and it asks the fan for no commitment at all.
That changes the order of the conversation: a fan who does not want to subscribe yet is not a lost fan, he is a pack buyer. And he pays more on that first purchase than he would on a first month of subscription.
A pack is not bait for a subscription — and that is good news
Worth stating plainly, because it contradicts the usual advice: the large majority of pack buyers do not become subscribers afterwards. Buying a pack and then subscribing is the exception, not the path.
The consequence is direct, and it favours you: price the pack for what it is worth today. It is not a cheap step towards something else — it is complete revenue, at the highest per-sale ticket on the platform. Discounting it to "convert him into a subscriber" sacrifices the sale you have for one that rarely comes.
Building your own band
- Entry, bottom of the band: for the new fan still deciding whether you are worth it. Below that floor you are not being accessible, you are being discounted.
- Standard, middle of the band: the price at which half of all sales close. This is where your default pack belongs, and it is what your AI will offer most often.
- Premium, top of the band and above: holds up when the material is genuinely unavailable elsewhere — and when he has already bought from you before.
- Several packs at once: what the top sellers do. You do not have to pick one price — your AI reads the conversation and offers what fits that fan.
What holds the top of the band
Price does not come from the file count. It comes from exclusivity: a pack assembled from what is already in your free channel competes on price alone, and no quantity repairs that. A pack only paying fans ever see holds the top of the band without argument.
And the pack runs through the platform like any other product of yours: the fan pays by card or Pix, receives it through his own access link, and the delivery stays recorded under your name — you see who bought, how much they paid and when. The money reaches your account like every other sale, with no separate step.
Frequently asked questions
How much should I charge for a photo and video pack?
On MemberVIP half of all paid packs close at R$ 50 (about US$ 9), and the band where most of the money happens runs from R$ 30 to R$ 80. Read it as a shape rather than a currency: your entry pack sits at the bottom of that band, your standard pack at the middle, and the exclusive one above it.
What is the average price of a pack?
Packs listed on the platform have a median of R$ 37.40. Packs that actually get paid have a median of R$ 50 — around 35% higher. Listing cheaper does not sell more; the gap between the shelf price and the closing price is the evidence.
Does a pack earn more than a subscription?
Per sale, yes: the median paid pack is R$ 50 against R$ 29.90 for a subscription — roughly two thirds more. The subscription still wins on the total, because it comes back every month; the pack wins on the value of each single sale and asks the fan for no commitment.
Is a pack a way to turn a fan into a subscriber later?
Mostly not. In the platform data the large majority of pack buyers never subscribe afterwards. So price the pack for what it is worth now instead of discounting it as bait for a subscription that usually never arrives.
How many photos and videos should a pack have?
Price does not come from the file count, it comes from what the fan cannot see anywhere else. A pack built from material that already circulates in your free channel competes on price alone, and no quantity fixes that.
Can I run more than one pack at different prices?
Yes, and that is what the top sellers do: an entry pack at the bottom of the band and a fuller one above it. Your AI offers whichever fits that particular fan in the conversation, so you are not picking on his behalf.